Frieze is pleased to announce a new series of sounds works presented with BMW that will be part of the inaugural program for Frieze New York.
For its debut edition Frieze Sounds will feature three specially commissioned audio works by artists: Martin Creed, Rick Moody and Frances Stark. Frieze Sounds is programmed and curated by Cecilia Alemani.
The sound works will be premiered in the BMW VIP cars that operate shuttle services from Randall’s Island during the first edition of the fair. Additionally the works will be accessible at friezenewyork.com and are available to download from 4 May 2012.
Cecilia Alemani said of the project: ‘We are excited to launch Frieze Sounds for the first edition of the Frieze Art Fair in New York. Martin Creed, Rick Moody and Frances Stark have composed songs, short stories and lullabies which will make the journey to Randall’s Island even more enchanting.’
Ludwig Willisch, President and CEO, BMW of North America, LLC said: ‘We wanted to enhance our global partnership with Frieze by providing a unique sound experience to art enthusiasts with Frieze Sounds in our BMW 7 Series shuttle service. BMW is pleased to lend our support to Frieze New York and to continue our long-standing commitment to contemporary art and Frieze Art Fair.’
Frieze New York will take place 4 – 7 May 2012 and will present 180 of the world’s leading galleries. Designed by Brooklyn-based architects SO-IL, Frieze New York will be housed in a bespoke temporary structure located in the unique setting of Randall’s Island Park, overlooking the East River. Frieze New York is sponsored by Deutsche Bank.
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Martin Creed explores the connections between the everyday world and art through drawings, sculptures, sound installations and videos. Creed’s interest and passion for music comes from a specific attention to language that the artist has been working on for several years as composer and front man of a band. For Frieze Sounds, Creed will compose a short song that doubles as a hypnotic lullaby.
Rick Moody is a writer, journalist, and essayist, as well as songwriter and musician. His 1994 novel, The Ice Storm, has been published in over 20 countries and his most recent book, The Four Fingers of Death, was published by Little, Brown and Company in 2010. For Frieze Sounds, Moody will compose a sound version of The Undependable Global Positioning System (2012), a literary composition that will function as an anti-destination device. Playing in the VIP cars, the soundtrack will take the guests on a journey where they will experience the poetic pleasure of getting lost.
Based in Los Angeles, Frances Stark is a visual artist and a writer working with drawings, collages, videos and performances. Stark has demonstrated a deep interest for language by creating poignant works that address issues of communication, desire, and identity. For Frieze Sounds, Stark continues her investigation of the generative power of language as seen in My Best Thing, the highly acclaimed video first shown at the Venice Biennale in 2011 – a 99-minute conversation between two online avatars. For this project, Stark presents a narrated audio collage that combines the sound of mocking birds with a voiceover: this unique musical divertimento creates a refreshing, humorous and contemplative distraction to the usual conversations happening around an art fair.
Since 2004, BMW has powered the Frieze Art Fair VIP shuttle service in London. This year, BMW is expanding its commitment by providing a fleet of BMW 7 Series vehicles for New York, and a service across both Frieze Art Fair and the new Frieze Masters fair in London this October.
The BMW 7 Series is the product of a self-assured design philosophy and consistent yet ever-evolving engineering artistry. This new sedan owes its unique character to a number of innovations whose purpose is to make driving an automobile – as well as riding in it – a memorable experience. The sound system of the BMW 7 Series is equally memorable and includes DIRAC signal processing, a 600W digital amplifier and 16 high-end loudspeakers strategically placed throughout the automobile. The result is that all four passengers in the 7 Series are enveloped in a surround sound experience that projects concert stage sound from the luxurious quietness of the interior.
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